人と情報のエコシステム

Scenario generation of socio-technology problems in the information technology area by using the foresight method

Principal Investigator
Yuichi Washida
Affiliation
Graduate School of Commerce and Management, Hitotsubashi University
Job Title
Professor
Research and Development Period
November 2016 to October 2019

Project Outline

We will prepare several scenarios of changes in the information society in Japan that extend to around 2040, and clarify information society technology problems that are anticipated to occur at each point of time. By using the "scanning methods," we will prepare the future scenarios with discontinuous social changes that we have found it difficult to identify with conventional Delphi or technical roadmap methods.

Based on those scenarios, we will extract issues with technologies, social systems and corporate strategies in developing artificial intelligence, IoT technologies and robots and applying them in the marketing practice, and raise questions to solve those issues effectively. More specifically, we will verify to what extent the marketing process can be substituted by new information technologies in and after 2025, and examine how the practical manners of marketing will change and what kinds of difficulties and uneasiness those concerned may have.

Investigators

Yuichi Washida (Principal Investigator)

Graduate School of Commerce and Management, Hitotsubashi University

Professor

Ichiro Furukawa

Graduate School of Commerce and Management, Hitotsubashi University

Professor

Shinichi Akaike

Science and Technology Foresight Center, National Institute of Science and Technology Policy

Director, Ph.D.

Naohiro Shichijo

Dept. of Computer Science,
Tokyo University of Technology

Professor

Wataru Uehara

Graduate School of Commerce and Management, Hitotsubashi University

Associate Professor

Osamu Hasegawa

Imaging Science and Engineering Laboratory, Tokyo Institute of Technology

Associate Professor

Fujio Toriumi

Graduate School of Engineering, Department of Systems Innovations, The University of Tokyo

Associate Professor

Nanami Furue

Graduate School of Commerce and Management, Hitotsubashi University

Student of Doctoral Course

Motoyuki Matsunaga

Information Society Research Department, Institute for International Socio-Economic Studies

Senior Fellow

Participating and Cooperating Organizations

• Graduate School of Commerce and Management, Hitotsubashi University
• Science and Technology Foresight Center, National Institute of Science and Technology Policy
• Institute for International Socio-Economic Studies